254 Labs
For immediate release

Talarico Leads 48–45 Among Likely Voters, New 254 Labs / YouGov Blue Survey Finds

HOUSTON, Texas — A new 254 Labs poll of the Texas U.S. Senate race, conducted July 15-31 among 1,001 registered voters, weighted to likely voter targets provided by 254 Labs, finds Democratic candidate James Talarico leading Republican Ken Paxton in the race for U.S. Senate.

Key findings

  • Talarico leads Paxton in the Senate race: Talarico leads Paxton 48% to 45%, with 6% undecided.
  • Independents prefer Talarico 2.5x over Paxton: Talarico leads Paxton 57% to 23% among independents, with 20% undecided.
  • Talarico enthusiasm advantage: Talarico leads Paxton 58% to 41% among voters who say they are more enthusiastic about voting in November compared to previous elections.
Bar chart titled Talarico leads 48-45 among likely voters. James Talarico (D) 48 percent, Ken Paxton (R) 45 percent. Source: 254 Labs / YouGov Blue, 1,001 Texas registered voters weighted to likely voter targets, online July 15 to 31, 2026, margin of error 3.6 percent.

Full crosstabs, including results among oversampled Black and Hispanic likely voters and oversampled regional likely voters, along with issue priorities, are available to 254 Labs subscribers.

Methodology

YouGov Blue interviewed 1,001 Texas registered voters online from July 15–31, 2026 on behalf of 254 Labs. The sample fielded on quotas according to gender, age, race/ethnicity, education, county, and state geographic region based on voter registration lists, the U.S. Census American Community Survey, and the U.S. Census Current Population Survey, as well as 2020 Presidential vote, 2022 general election turnout, and approximate 2024 Presidential vote based on available results. Respondents were selected to be representative of registered voters in Texas. The sample was weighted to targets provided by 254 Labs. The weights range from 0.13 to 5.3 with a mean of 1 and a standard deviation of 0.6. The margin of error (a 95% confidence interval) is approximately 3.6%.

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Learn more

Full crosstabs, including Black and Hispanic likely voters and regional breakouts, are available to 254 Labs subscribers. For more information, email hello@254labs.io.